Running With Intention
By Ana Laura Fray | Certified UESCA Running Coach & Elite Masters Runner
Hi, I'm Ana Laura
I believe that meaningful progress in running comes down to three simple things: showing up consistently, having the perseverance to stick with it, and finding real joy in the process.Running is a privilege—it is something we get to do. Together, we will build a structured, realistic plan tailored to your life. Whether you are lacing up your shoes for the first time or chasing a new personal best, my goal is to help you crush your milestones, stay injury-free, and genuinely look forward to every single run.
My Coaching Philosophy
My coaching framework bridges the gap between sports science and the realities of your daily life. Because every athlete is unique, I build individualized programs centered around three foundational pillars:The Power of Consistency: Speed and endurance are built over months and years, not weeks. I design sustainable training progressions that optimize your recovery, protect your health, and keep you moving forward.The Resilience to Persevere: Training isn't always linear, and life happens. I am here to help you navigate setbacks, pivot when necessary, and develop the mindset required to stay confident throughout your training cycles.Joy in the Process: Hard work and happiness can coexist. My ultimate goal is to keep your training engaging, rewarding, and fulfilling so you can run happy, healthy, and at your absolute best.
From the Roads to Coaching
My passion for coaching is forged from my own journey on the roads. I took up running in my early 30s, crossing the finish line of my very first marathon in four hours. The true turning point in my training came when I started working with a coach. Under proper structure, guidance, and individualized programming, my performance improved significantly—ultimately leading me to break the three-hour barrier in the marathon at age 41.Today, I have completed 29 marathons, alongside countless half marathons and 10ks. Over the course of my running journey, I’ve had the privilege of testing myself against the best, competing on elite fields at races like the Toronto Waterfront Marathon, Vancouver Marathon, and the Canadian National Championships—in both the 10k and the marathon. I know exactly what it takes to train with intention, manage dedicated training cycles, and build the psychological toughness needed to persevere on race day.It brings me immense joy to share what I’ve learned about this beautiful sport and to help others achieve their own goals.You don’t need to be an elite runner to train with purpose. I bring that exact same focus, knowledge, and structured approach to your training. My goal is to help you achieve exactly what you set out to do, and most importantly, to ensure you find real joy in the process!
Credentials & Achievements
Certified Running Coach – United Endurance Sports Coaching Academy (UESCA)
Elite Competitor – Canadian National Championship Participant (10k & Marathon fields).
29-Time Marathon Finisher – Extensive competitive road racing experience across all distances
Proud Moments
Champion – Toronto Marathon (2025)
Champion – Le P'tit Train du Nord Marathon (2023)
Masters 45-49 National Champion – Marathon (2022 & 2024), 10k (2023)
3rd Place (Age Group) – Boston Marathon (2023)
Masters Champion – Vancouver Marathon (2022)
Personal Bests
Marathon: 2:46:42
Half Marathon: 1:20:59
10k: 37:57
5k (Time Trial): 17:51
My Services
1: 1-on-1 Premium Coaching ($175/mo)
My highest level of support, accountability, and guidance.✓ Weekly custom training plan delivered via a dedicated coaching app.
✓ Total flexibility with unlimited schedule adjustments for work, travel, and life.
✓ Open communication via unlimited messaging plus a weekly phone call.
✓ Complete race prep covering personalized pacing, fueling strategies, and your mental game.
Bi-Weekly Check-In Coaching ($120/mo)
The perfect middle ground if you want a flexible plan that grows with you, but with less frequent direct check-ins.✓ Bi-weekly custom training plan updates via a dedicated coaching app.
✓ Every-other-week progress check-in via phone, text or email.
✓ Ongoing tracking through your workout notes inside the app.
✓ Complete race prep covering personalized pacing, fueling strategies, and your mental game.
Custom Race Blueprint (One-Time Plan) ($80)
If you prefer a more low-key style of training and just want a proven roadmap to follow on your own.✓ 16-week custom training roadmap built for your goal race.
✓ 45-minute kick-off discovery call to assess your running history and goals.
✓ Built for your calendar, personal lifestyle, and specific travel dates.
✓ Independent execution with a proven roadmap to follow on your own.
Let's work together!
Fill out this form, and I will get back to you within 24 hours
© 2026 Ana Laura Fray. All rights reserved.
Official Instagram: @analau_77
Media & Results
© 2026 Ana Laura Fray. All rights reserved.
Official Instagram: @analau_77
Testimonials
With a demanding work schedule, a busy family life, and ambitious running goals, Ana’s top-notch training plan perfectly balances challenge and support. This will be my third season with her, and I’m confident it’ll be my strongest and fastest yet.Ana’s extensive experience in training, racing, and learning has given her a solid foundation in running knowledge, race execution, and a remarkable ability to work with individuals to achieve their goals. I highly recommend her to anyone, whether they’re a beginner or aiming for elite-level running.Marc M.
As an ultrarunner pursuing a Boston Qualifying marathon time, I often felt completely out of my depth. Working with Ana has been a huge part of helping me navigate that journey.As a busy mom and a nurse, balancing training with real life can be challenging. Ana understands that life happens and helps adapt my training while still keeping me moving toward my goals. Having a female coach who understands the female body has been incredibly valuable.The biggest thing I can say is that I trust the training. I trust Ana's guidance and have learned that when I put in the mileage and complete the workouts, the results follow. We've done 3 training cycles together and with each cycle I noticed huge results. I've also achieved marathon times I genuinely didn't know I had in me.Ana is knowledgeable, supportive, and deeply invested in her athletes' success. I'm incredibly grateful for her guidance and excited to see what we can accomplish next!Tanya K.
Totalmente recomendable!!! Conozco a Ana Laura desde hace muchos años y es una persona muy comprometida, responsable y fiable en todos los aspectos, es mi Coach desde hace 4 años y he mejorado notoriamente en mis tiempos de medio maratón y maratón , hasta el día de hoy no he tenido ninguna lesión pues sabe manejar el entrenamiento perfectamente… solo queda agradecerle y seguir entrenando con ella!!!Liz H.
© 2026 Ana Laura Fray. All rights reserved.
Official Instagram: @analau_77